This begins one of the most unsettling experiences you can have this vacation, where horror leaves the screen to stand right before your eyes. Mexico, one of the countries where horror films are most successful, was the chosen location for Warner Bros. to open its first immersive experience combining the films 'The Conjuring', 'Annabelle', 'The Exorcist', 'The Nun', and 'The Weeping Woman'. For horror lovers, for those characters that have marked collective nightmares and become icons of cinema, this vacation season can be the perfect excuse to dive into an experience that promises to push them to their limits. 'Terror Hall: The experience has never been so real' is presented as an immersive proposal that seeks to become the most terrifying attraction Mexico City has ever seen. The concept breaks with tradition: the line between theater, film, and reality disappears. 'That's why we took great care to reproduce the films as faithfully as possible,' the creators explain. 'And it's a different, more immersive, more experiential way.' Unlike other international activations, this one has a special value: it was created in Mexico. 'But this particular experience was developed locally with Mexican teams. So it has a slightly different flavor... And it's a way to expand our presence in the world of experiences in Latin America in general and in Mexico in particular,' added Sopeña. What's next for Warner Bros. Regarding the company's future, Sopeña prefers to focus on the creative. 'The truth is that we cannot talk about the corporate situation,' explains Marina Sopeña, Director of Development and Franchise Experience for Latin America at Warner Bros. Discovery, who reveals that this is not just a haunted house. 'We paid attention to the details, the setting, the music. Here, the public stops being a spectator to become the protagonist.' The objective is clear: to transport the visitor to the heart of the films. 'So, this is not a global experience like others that come to Mexico, but it was developed with Mexican talent, with Mexican producers.' Because the idea was really for people to be able to enter a bit into the world of the films and enter a bit into the behind-the-scenes of those iconic scenes that so many people want to see. 'We are very happy to be able to open this experience that we have been working on for two years.' Meanwhile, projects do not stop. 'Soon you will also have news about that series that we have been anticipating for a long time.' Where and when to live this experience? Terror Hall is at the Foro Polanco Moliere, where it will remain until May 31st. Tickets are available through Ticketmaster and at the box office, from Tuesday to Sunday from 11:00 a.m. to 6:00 p.m. Each visitor is immersed in a carefully designed universe, with unsettling visuals, immersive sound, and live actors who appear at the most unexpected moment. Unlike classic haunted houses or escape rooms, this experience bets on psychological and sensory horror. A barely perceptible whisper runs through the air, and suddenly, you are no longer a spectator... you are part of the story. Each room is part of a labyrinth inspired by key scenes from the films, where guides accompany the groups as suspense grows with each step. For each iconic character—such as The Nun, Annabelle, or The Weeping Woman—there are actors who bring them to life and are strategically positioned to generate scares that test anyone's nerves. What Warner Bros. has in hand. Behind this experience is meticulous work that seeks to replicate the essence of horror cinema as faithfully as possible. An immersive bet that goes beyond cinema. This experience is part of a global strategy from Warner to get closer to its fans in new ways. 'Yes, this experience is within a division called Global Experiences, which is an area of the company that is in charge of developing experiences to connect with fans outside of the screen.' Whether from cinema or platforms like HBO Max, the goal is to evolve the way the public experiences their favorite stories. 'So, experiences are another way to meet with movie fans. So, they talk a little about how it was, what minds are behind each thing.' 'One of the most important is the Supergirl movie, which premieres on June 26th, which is the second film from the new direction of James Gunn of DC Studios, so that is something that has us very, very, very excited.' And there are also expectations in television: 'And we are already starting to work... at the beginning of next year we have the new Harry Potter series from HBO. The silence weighs. Everything was built here, everything was put together here.' Its expansion is even already being considered. The lights go out.
